Person holding a smartphone while using LinkedIn, representing challenges with cold outreach messages and how to start real conversations instead.

LinkedIn Outreach: How to Turn Scrolls into Sales (Without Feeling Cringe)

May 19, 20253 min read

You send what feels like a thoughtful message...
And then? Crickets.

No reply. No “thanks but no thanks.”
Just you, staring at your screen, wondering if LinkedIn DMs actually work.

Real talk: They can.

But only if you stop sounding like a pitch and start sounding like a person.
LinkedIn isn’t broken—your outreach is just too cold to convert.

Here’s how we help founders and experts turn “just browsing” into “let’s chat.”

Why Most LinkedIn Connection Requests Flop (It’s Not the Platform)

LinkedIn can get a bad rap:
“Ads and leads are too expensive.”
“Who sees my posts anyways?”
“Everyone’s just job hunting.”

But here’s the deal:
LinkedIn works—if you know how to work it.

If your InMail or connection request screams “SELLING SOMETHING!!” to someone who doesn’t know you yet, they just won’t respond.

If your message feels like the start of a real conversation?
That’s when things start happening.

So… What Actually Works?

Let’s break it down:

Clarity beats cleverness
Write like a human. Not a press release.

Smart filtering with Sales Navigator
Laser in by job title, industry, company size, and more. Don’t waste your time shouting into the void.

Peer to peer
Connecting to exchange ideas or gain a new perspective goes way further than “Book now.”

Talk like you're at a coffee shop, not a pitch deck
If you wouldn’t say it at a networking event, don’t type it into someone’s inbox.

Example: From Radio Silence to 42% Replies

One client—a SaaS founder with a great product and solid audience—was sending cold messages and getting ghosted like a bad Tinder date.

We rewrote the messaging, changed the offer, and paired it with simple LinkedIn ads to build familiarity and warm people up before and after his outreach.

The result?

  • 42% reply rate

  • Real conversations

  • Warm leads that actually closed

Not because of tricks.
Just a smarter, human-first approach.

Our No-Cringe LinkedIn Strategy

Here’s what we do for clients who are tired of pushing and praying:

  • Pre-warm the audience with value-packed content

  • Advise on outreach so it feels like a genuine connection—not a hard sell

  • Follow up with thoughtful messages (aka no weird pitch templates)

  • Track, tweak, and test—because it’s continuous improvement over perfection

Simple. Strategic. It works.

Is LinkedIn Right for You?

It is if you:

  • Want to connect with decision-makers

  • Offer something high-ticket or trust-based

  • Hate being salesy but still want sales

  • Actually like connecting and collaborating with new people

If you nodded “yes,” LinkedIn could be your new favorite growth channel.

Final Word: You’re Not Being Ignored. You’re Just Not Connecting Yet.

The problem isn’t you—it’s the way your message is landing.

People don’t want another pitch.
They want to feel understood.
They want to trust you before they buy from you.

That’s what we help you build.

Want LinkedIn connections that don’t ghost you?
Let’s chat. No pressure. No cringe. No pitch.

We’ll share what we see working for other professionals.
Because when your message feels like you—people listen.

Curious what this could look like for your business?
 👉 Let’s talk.

Marketing shouldn’t feel like gambling. We handle your SEO and ads so you can focus on what you do best—running your business and making money.  Let's Chat: myadsteam.com/lets-chat

Carol R - My Ads Team

Marketing shouldn’t feel like gambling. We handle your SEO and ads so you can focus on what you do best—running your business and making money. Let's Chat: myadsteam.com/lets-chat

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