The blog

AI for digital marketing: insights and best practices

Wondering how AI for digital marketing can improve your Google Ads, SEO and Facebook Ads? We're sharing simple ways AI driven search is changing the game for small business growth.

Navy graphic with white text reading nine reviews is enough to rank, the leader had 265. My Ads Team.
Carol Roderick, PhD · September 11, 2026 · Local SEO

How Many Google Reviews Does a Small Business Need?

A Halifax accounting firm is sitting in Google's top three with nine reviews. Not ninety. Here's how to find the real number for your business, and what to do about it.

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Carol Roderick, PhD · September 6, 2026 · Paid ads

Google Ads or Facebook Ads: Which One First?

If people already search for what you sell, start with Google. If they do not know your thing exists, start with Meta. That one distinction settles most of it.

Navy graphic with white text reading Nine questions to ask before you hire an agency. My Ads Team.
Carol Roderick, PhD · August 30, 2026 · Choosing an agency

How to Vet a Marketing Agency: 9 Questions to Ask

Ask who owns the ad account, what they would tell you not to do, and what happened to their last client who left. Nine questions, and what a good answer sounds like.

Graphic with blue background showing two illustrated door hangers. Text reads: 'You can only hang so many door hangers in a day… Work smarter, not harder.' At the bottom is @MyAdsTeam.com.
Audrey Smutylo · August 25, 2025 · Local business

Where Do You Even Start With Marketing as a Small Business?

Starting small business marketing feels overwhelming, but it doesn’t have to be. From Google reviews to simple ads, here’s how to build visibility without burning out (or burning cash).

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Audrey Smutylo · August 19, 2025 · AI & Automation

Creating a Chatbot That Feels Like Part of the Team

During my co-op at My Ads Team, I built a chatbot in HighLevel and quickly learned it’s more than flipping a switch. Here’s how I set it up to help small businesses answer questions,...

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Carol Roderick, PhD · July 28, 2025 · Relation-Based Marketing

When Trade Feels Personal

It started with a radio segment about tariffs, but what stuck wasn’t policy, it was the question underneath: how do Canadian businesses build trust in unfamiliar markets when old...

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How AI for digital marketing helps Halifax businesses grow

Looking to get more from your marketing without adding more to your plate? That's where AI for digital marketing comes in. By using smart tools and automation, businesses in Halifax and beyond are improving their SEO, running smarter Google Ads, and getting better results from Facebook Ads, all with less effort.

As AI driven search continues to change how people find businesses online, staying ahead means using strategies designed for the future. At My Ads Team, we're focused on helping you put these tools to work, so you can grow faster and stay competitive without getting overwhelmed.

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