Is Paying Someone to Do SEO Worth It? A Guide for Halifax Business Owners
If you’re a business owner in Halifax trying to grow your online presence, you’ve probably wondered: Is paying someone to do SEO actually worth it? With all the talk of ranking on Google, getting found in local searches, and keeping up with AI-driven algorithms, it can feel like SEO is either a magic bullet or an endless money pit.
The truth? It depends on your time, budget, and goals. Let’s break down whether DIY or hiring an SEO agency in Halifax is right for your business—and how My Ads Team can help either way.
What is SEO and Why Does It Matter for Halifax Businesses?
Search engine optimization (SEO) is how your business shows up when someone searches Google (or AI-powered search tools) for services you offer. For local businesses, Halifax SEO helps you appear in “near me” searches, on Google Maps, and in AI-powered results.
A solid SEO strategy includes:
Keyword research to target what your customers are searching for
On-page optimization to make your site Google-friendly
Local SEO to get found in Halifax searches
Content creation to answer customer questions and build trust
Technical SEO to make sure your website runs smoothly
Without SEO, your business is invisible online. But how you handle SEO—DIY or professional help—is the big question.
When Paying for SEO Makes Sense
If you’re running a growing business and have more budget than time, paying an SEO company in Halifax to manage your optimization is often the best move. Here’s why:
✅ Expertise and Strategy
SEO changes constantly. Google updates its algorithm, and AI-driven search is shifting how people find businesses. A professional SEO agency stays on top of these updates and keeps your strategy working.
Check out Neil Patel’s advice on hiring an SEO agency for more on why experience matters.
✅ Better Tools
Agencies have access to premium SEO software, tools, and insights that most small businesses wouldn’t invest in alone.
✅ Time Savings
Managing SEO is not “set it and forget it.” Agencies handle the heavy lifting, so you can focus on running your business while your online presence grows.
When DIY SEO Can Work
If you’ve got more time than budget, doing SEO in-house can work—especially with the right guidance. But be ready to commit to learning and staying updated.
That’s exactly why we created SEO My Way. It's perfect if you want to manage your own SEO but need expert support to get started. With SEO My Way, you’ll get:
A custom strategy tailored to your business
Training and tools to optimize your own site
Ongoing support when you need help
DIY SEO can save money upfront, but it takes dedication and know-how. If you want to learn while you build, SEO My Way is your best bet.
How to Decide: DIY or Hire an SEO Agency?
Here’s a quick guide:
If You Have...
More time than money? Try DIY SEO with support like SEO My Way
More money than time? Hire an experienced Halifax SEO agency
No idea where to start? Get a Free SEO Report to see what’s working and what’s not
What’s the First Step?
Before deciding whether to DIY or outsource, you need to know where your SEO stands right now.
That’s why we offer a Free SEO Report. You’ll get a breakdown of your site’s performance, where you’re ranking (or not), and where your biggest opportunities are.
From there, we can guide you on the best path—whether that’s us handling your SEO or helping you manage it yourself.
So… Is Paying for SEO Worth It?
For most Halifax businesses, yes. Whether it’s hiring a local SEO company or getting expert support to do it yourself, investing in SEO is investing in your business’s future.
If you’re ready to:
Get found in Google and AI-powered search
Attract more local customers
Take the guesswork out of your digital marketing
then it’s time to explore what SEO with My Ads Team can do for you.
