I grew up listening to Under The Influence with marketing wizard Terry O'Reilly every Saturday afternoon on CBC Radio. I hung on his every word as he shared stories that revealed why some campaigns and brands were successful and why others flopped.
I could see how persuasion really is an art.
I didn't consider marketing or advertising as a career path until I had spent 15 years in university teaching and in academic leadership roles. As life-long learner and multi-passionate explorer, I also studied and became certified as a dating and relationship coach. I then turned to advertising so I could transform my side hustle coaching practice into a full-fledged business.
It wasn't long before I jumped into the deep end with Facebook ads - courses, workshops, certifications and trial and error - lots of it! My focus shifted from coaching to mastering a challenging field that brings together my love of research, psychology, sociology, learning and the art of persuasion.
Advertising is fun and I love it. I'm good at it. If we work together, you'll soon see what my kids know: my passion for advertising is contagious. I'm honoured to be able to use my knowledge, skills and insights in partnership with businesses and companies who are making a difference in the world.
"to love what you do and feel like it matters,
how could anything be more fun?"
- KaTHERINE GRAHAM, FIRST AMERICAN FEMALE FORTUNE 500 CEO