Experience you can trust
We help businesses in Halifax and beyond get seen, get leads, and get real results with SEO, Google Ads and paid social media marketing.
Finding advertising experts is tough
Trying to DIY your marketing? Wasting money on agencies that don't deliver? We get it. That's why we make digital marketing simple, strategic and actually effective.
SEO
Google Ads
Facebook Ads
Instagram Ads
Get a better return on your time and ad spend
Work with a team that cares about your business and its success
Marketing shouldn't feel like gambling. We handle your SEO and ads so you can focus on what you do best, running your business and making money.
We understand how to optimize your ad spend so you can be confident your ads are profitable. Helping you make more money is our goal.
What clients are saying
"I got so much value even before I had paid her any money."
"I absolutely recommend working with Carol."
"We just turned off our class lead generation ads because we've been nearly at capacity."
Meet Carol
I didn't start out in digital marketing. I started as an academic and award winning teacher.
After 15+ years in the university world, I took the leap into entrepreneurship. I quickly realized that if I wanted my business to succeed, I needed digital marketing. So I did what any researcher would do and dove in headfirst. One course turned into another, then another, and before I knew it I had spent 2,500+ hours and over $28K learning everything I could about SEO, Google Ads and social media marketing.
That's when I made the pivot. I realized my real passion wasn't just running a business, it was helping other business owners cut through the noise and use digital marketing to actually grow. Now I work with a team of experts to deliver the digital marketing services that actually move the needle.
Carol lives in Halifax, Nova Scotia with her husband, two kids, and Storm, the family's beloved Havanese.
Most days you can find her shuttling her kids to swimming or Girl Guides, binging interior design videos, or squeezing out one more rep with her personal trainer to balance out, at least in Carol's mind, her weakness for dark chocolate.
Get started today
Schedule a call
Meet with Carol to share your business goals, experience with ads and SEO, and learn about options to get better returns.
Review and recommendations
Get a detailed review, clear recommendations, and a strategy for getting a better return on ad spend and a boost to your keyword rankings.
Generate more leads
Increase visibility and conversions. Be known as the leader in your local market or industry.
Quick videos and tips to up your advertising game
How to spy on your competitor's ads
Find out what ads are working for businesses just like yours.
How to hire the right help for your ads
Avoid these easy to make mistakes and set your business up for success.
Get seen by new customers for just $10 a day
Start with ads that fit with your existing marketing budget.
About My Ads Team
Who runs My Ads Team?
Carol Roderick, PhD. She founded the agency in 2021 and runs the strategy on every account. You will not be sold by someone senior and handed to someone junior after signing, which is the most common complaint we hear from businesses leaving another agency.
Where are you based?
Halifax, Nova Scotia, at 104 Cutter Drive. We work across Atlantic Canada, the rest of Canada and the United States, and a meaningful share of our clients are American. If you are local we are happy to meet in person.
What kind of businesses do you work with?
Professionals whose expertise is the product, meaning consultants, advisors, practitioners and specialists who are known for what they know. And local businesses that depend on being found by people nearby. We are not the right fit for ecommerce or retail.
How big is the team?
Small, deliberately. Carol runs strategy on every account. That is the point rather than a limitation: it means the person who understands your business is the person doing the work, and it is why we cap how many clients we take.
What is your relationship to carolroderick.ca?
Same person, two businesses. My Ads Team does marketing: SEO, Google Ads and Meta ads. carolroderick.ca is Carol's separate AI consulting practice. If your problem is AI adoption rather than marketing, that is where it belongs, and we will tell you so.
Stop wasting marketing dollars on ads that don't deliver
Work with an experienced team that will help you get more from every dollar you spend.