Portfolio

Real Businesses + Real Results

Lead Generation - Booked Appointments - Home Improvement

Bee Window

  • Bee Window is an Indiana based home renovation and remodelling company operating across 3 states.

  • We used the Get SEEN strategy to to sort homeowners who were likely to pursue home improvement from those who were not and a Get LEADS strategy to bring in potential customers.

  • We reduced lead costs from $100+/lead to $12/lead while managing $10K-$20K/month ad spend.

Online Sales - Visibility - counselling & Therapy Practice

Kelsey MacDougall Wellness

  • Launched an online wellness program to complement her clinical counselling & somatic therapy practice.

  • Within weeks of starting ads, we got her program seen by over 30,000 people and had 50 purchases.

  • Kelsey is now ready to scale up her online program.

Video testimonial

Lead Generation - Visibility - Fitness Studio

Recess Fit Club

“Thrilled to report that we just turned OFF our class lead generation ads because we've been nearly at capacity! We're keeping the awareness ones on in the meantime. Thanks again for all your help!” - Millie Samanski

  • Recess Fit Club is a boutique fitness studio in downtown Toronto, Canada.

  • We used the Get SEEN and Get LEADS strategies to get her boutique gym and personal training studio in front of 20,000+ new people within a 10 mile radius of their facility for just pennies per person.

  • They now have an advertising system that allows them to ramp up lead generation as needed so their gym operates at optimal capacity.

Watch how ads helped to fill their fitness studio.

Lead Generation - Workshop Registrations - Real Estate

Wendy Newman, Realtor

"Now I can focus on what I'm good at (selling houses) and let Carol and her team handle my online presence. I feel like I just added staff to my real estate team. I highly recommend Carol for your projects." - Wendy Newman

  • Wendy is a realtor who specializes in divorce in San Francisco. She and her Divorce Planners Team host workshops that address the various aspects of divorce as their lead generation strategy.

  • Using the Get SEEN and Get LEADS system and testing various ad copy and image combinations, we were able to reduce their cost of workshop registration (cost per lead) to $3-$4.

  • If one workshop attendee becomes a real estate client, that's tens of thousands of dollars for Wendy.

Lead Generation - Booked Appointments - Equine Massage Therapist

Equine In Balance

“I absolutely recommend working with Carol.” - Claudia Loferer

  • Claudia Loferer is an Certified Equine Massage therapist and owner of Equine In Balance, Nova Scotia. This was her first time using ads.

  • We used the Get SEEN and Get LEADS strategies with a contest where people could enter to win a free equine massage.

  • With the first $250 she spent on ads, she grew her list with 98 new horse owners who entered the contest and 3 new booked appointments.

  • She realized a 3x return on her investment and had an unexpected uptake of new clients for her equine feed products and we weren't even advertising them!

3x her investment and had more sales for products we weren't even advertising.

Ads Coaching - Lead Generation - Travel Agency

Yaycations

“My ads are going to be that much more successful.” - Melissa Baum

  • Melissa Baum runs Yacations that specializes in European river cruises and other small group speciality cruises.

  • We audited her account and identified how she could adjust her campaigns to bring in high quality leads at a lower cost and use video to build connection and trust with prospective clients.

Melissa Baum, Coaching Client

Lead Generation - ONline Sales - e-Commerce

Soapfistication

“I've already exceeded my targeted revenue for this month, top line revenue... I'm not even halfway through the month, so thank you. Thank you." - Nectaria Bogdanis

  • Nectaria is the founder of Soapfistication, a Canadian company that designs and creates 3D printed bath bomb molds that are distributed internationally.

  • Using the Get SEEN and Get LEADS system and with a 10% off your first order coupon we were able to rapidly build her email subscribers list and generate more purchases.

  • She now has the foundation to generate sales and scale her business over time.

Nectaria Bodganis easily exceeded her target revenue.

Lead Generation - MEmbership - online education

Wolf of Bricks

“Carol is the real deal! I rarely find someone who is able to exceeds my expectations and she certainly did. There were a couple hiccups on this job which were my fault and she quickly overcame them. She works at a high level and can't wait to work with her again. A real pleasure!" - Jim Ro

  • Jim, founder of Wolf of Bricks, is a LEGO reselling expert and teaches others how to have successful LEGO reselling businesses.

  • We used the Get SEEN and Get LEADS strategies to promote his e-book and Youtube channel.

  • Jim now has a reliable way to grow his following and email list.

  • Our strategy continues to bring in $0.97 leads and if just 1/10 of these leads signs up for his membership, this is a 150% return on his investment.

Lead Generation - Ads Coaching - Career coaching Business

Pinkcareers

“Anybody who's looking to get started, I think it's an excellent investment to work with Carol.”

  • Richa Bansal, MBA is the founder of Pinkcareers, a career coaching business that helps high achieving women land high impact leadership roles.

  • We reviewed and optimized campaign performance, which lowered her cost per lead by 30%.

Digital Product Sales - Course creator - Photographer

Erin Blackwell Photography

"She's really taken my ads even further than I had hoped for." - Erin Blackwell

  • Erin is an international award winning photographer.

  • Over 2 years we used the Get SEEN and Get SALES system to sell her "Get The Shot Guide" that teaches others how to pose so they get photos they love.

  • Her campaigns were highly successful, regularly generating 2x return on her ad spend.

  • One of her ads (pictured here) went viral with 4.8K likes, 539 comments, and 368 shares.

Lead Generation - ONline course Sales - Coach for Freelancers

Full Thrive Co.

“Working with Carol was a delight. She is organized, communicates well, and really cared about my business and audience. I felt like she took the time to understand my goals and went above and beyond to get my ads performing at their best. Thank you!” - Lisa Cumes

  • Full Thrive Co, led by Lisa Cumes, delivers online courses, coaching and mastermind programs for freelancers who want to have a thriving business on Upwork.

  • We used the Get SEEN and Get LEADS strategies to get her business in front of more freelancers and generate leads for her online courses.

  • We generated 251 leads for her masterclasses at a cost of ~$5/lead.

  • The Get SEEN system is being used to get her business in front of her hottest potential leads on autopilot.

Data Analytics - Agency Consulting - Realtors

Andrew O'.

“Carol was awesome to work with. From her first message I knew she had taken the time to read through my brief thoroughly and had a true understanding of the (unique) situation we were facing. Delivery was faster than expected and exactly what we needed. Highly recommend and will certainly be using her services again in the near future!”

  • Andrew runs a lead generation agency for realtors. He was adding Meta ads as a service and brought me in as a consultant to determine what results to share with his clients and in what format, with the right level of detail.

  • Based on experience with the real estate niche, I suggested key metrics as well as a visual format that would be easy to make sense of at a high level.

Program Launch - ONline Sales - Education

Private Client

  • These are the program launch results of a client who develops professional learning materials for teachers and other educators.

  • The program launch included audience building ads, ads to register for a webinar, retargeting ads, ads to purchase the program (open cart and close cart ads), as well as testimonial ads to address potential objections to signing up for the program.

  • In our most recent program launch we achieved 358 purchases with a return on ad spend between 2.05 -12.39.

Ad Strategy - App Downloads - Real Estate

Rolla

“Carol went above and beyond with us, helping us get up to speed quickly and setting us on a great path forward. We'll definitely be working with her again soon! I highly recommend working with Carol for any Facebook Ads management you may need."

  • Rolla is an early stage startup that helps realtors quickly and easily create quality video content for their branding and marketing. They wanted to increase downloads of their app via Meta ads.

  • We developed an overall strategy to suite their needs and fixed error messages in their Ads Manager. We set up campaigns and ads specifically to help their app Get SEEN and get downloads.

Program Launch - ONline Sales - Not For Profit Fundraising Coach

Fundraising Maximized

"I had the largest sign ups that I ever had. I tripled the number of people who signed up for my webinars and the show up rate was really great… working with Carol is a delight.” - Nancy Rieves, Ed.D.

  • I managed ads for several launches of an online course for Fundraising Maximized. The course teaches non-profit leaders how to nurture and secure large donors.

  • In this testimonial video, Nancy speaks about what it was like to work together and the results we obtained.

ProgrAM Launch - Lead Generation - Financial Coach & Course Creator

Money Beliefs By Design

“It is really great to have that kind of coach from the outside to ask questions to give you the confidence to put the money behind your ads so they can do what they need to do." - Regina Martinelli

  • I coached Regina through the set up and launch of lead generation ad campaigns to obtain registrations for her first online course 'Money Beliefs By Design'.

  • During our work together she had over 780 leads, 5% of whom registered for her course.

Ads Training - Lead Generation - Health & Wellness Industry

Wellness Leadership Academy

“Carol made it beautifully simple. Our community walked away with such incredible value and knowledge and wisdom. If you are looking for an amazing Facebook ads manager, a Facebook ads guru, expert who can help you to take your ads to a whole new level, I would highly recommend Carol."

  • I led Facebook / Instagram ad training sessions for Wellness Leadership Academy, led by Marcus Bird (Australia) for health and wellness professionals from around the world.

  • After our initial training, I was asked to develop a more extensive multi-session training for those enrolled in the Academy.

Ads Coaching - Lead Generation - Visibility

Christ the King Anglican Church

“This has been so valuable for me, Carol, I think I'm actually going to drop our marketing company. You have been such a great coach for how to do this, and I would like to partner with you on an ongoing basis. I just wanted to let you know you're amazing."

  • We had several online coaching sessions to develop and implement a cost effective ad strategy with messaging that would resonate with each of these audiences.

  • We identified gaps and inefficiencies in the existing strategy and addressed these so that the church would get the most from every dollar they spend on ads. We also implemented a lead generation strategy that invited those curious about the faith and the church to a conversation with Fr Tony.

Local Business - Internal Systems - SEO Optimization

Heritage Movers Inc.

“We’ve had the pleasure of working with Carol and My Ads Team for more than 1 year.  Things that really stand out are that she communicates regularly, keeps us informed and genuinely cares about the growth of our business. Carol and her team are always on top of making sure everything runs as smoothly as possible and always is there to lend an extra hand wherever she can help. Whether you need help with SEO or ads - or even selecting and getting going with a whole new tech system to streamline your business processes, she is someone you can trust. We are so happy to have her onboard."

  • The client now has streamlined systems, enhanced internal workflow, and automations that make lead handling and team communication more efficient.

  • Their website ranks higher in Google search results, and they have new content regularly published to engage their audience. Their visibility within their key service areas has significantly improved.

  • As their internal capacity continues to grow, we are now ready to relaunch paid ads and enhance their overall digital marketing strategy.

Wellness Program - ONline Sales - Equine Massage

Rolla

“Carol went above and beyond with us, helping us get up to speed quickly and setting us on a great path forward. We'll definitely be working with her again soon! I highly recommend working with Carol for any Facebook Ads management you may need."

  • Rolla is an early stage startup that helps realtors quickly and easily create quality video content for their branding and marketing. They wanted to increase downloads of their app via Meta ads.

  • We developed an overall strategy to suite their needs and fixed error messages in their Ads Manager. We set up campaigns and ads specifically to help their app Get SEEN and get downloads.

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