Targeted advertising on Facebook and Instagram
Struggling to turn scrolls into sales? Our ad strategies help Atlantic Canadian businesses get seen, get leads and increase revenue, without wasting budget.
Why Facebook and Instagram ads?
Facebook and Instagram ads are the same thing as Meta ads. Meta owns both platforms, and campaigns run across them together, so you are buying one audience, not two.
Your ideal customers are on social media right now. The question is whether they're seeing your business, or just cat videos.
Most businesses waste money on ads that don't convert. Our approach to paid social gets your brand in front of the right people at the right time, turning cold traffic into loyal customers.
Our Facebook and Instagram ads services
Most businesses run ads the wrong way. We use data driven strategies, audience targeting and high converting creative to turn social media into a lead generation machine.
Audience targeting
Reach the right people
The best ads in the world won't work if they're shown to the wrong audience. We use focused targeting so your ads reach buyers, not just browsers.
- Custom audiences based on behaviour, interests and demographics
- Lookalike audiences to find new customers similar to your best ones
- Retargeting ads that bring back visitors who didn't convert first time
Ad creative and copy
Stop the scroll
Great ads grab attention fast. We create the visuals and the copy designed to make your audience stop, engage and take action.
- Scroll stopping graphics and video
- High converting copy that connects with your audience
- A/B testing to see what works best
Campaign optimization
Maximize return
Throwing money at ads without tracking results isn't how we work. We analyze performance daily and fine tune campaigns to keep your cost per lead down.
- Budget and bid strategy so you get the most from every dollar
- Continuous testing of ads, audiences and creative
- Conversion tracking and analytics to measure real impact
Why My Ads Team
We don't waste your ad budget
Every campaign is strategic, optimized and designed for return.
We track everything
No hope and pray ads. You'll see real results in real time.
We get small business
Every dollar matters, so we make sure your ads pay off.
Social media advertising across Atlantic Canada
We're based in Halifax, but we help businesses all over Atlantic Canada grow with high performing Facebook and Instagram ads.
Serving businesses in:
- Dartmouth, Bedford, or Cape Breton
- Moncton, Fredericton, or Saint John
- Charlottetown or St. John's
And exactly where you are, right now.
Facebook and Instagram ads questions we get asked
How much do Facebook ads cost in Canada?
There are two costs: what you pay Meta and what you pay us. On ad spend we start at $1,000 CAD a month for lead generation, or $500 a month if you only want visibility. Management is $1,200 CAD a month for Meta on its own, or $2,000 bundled with SEO or Google Ads, on a three month minimum. We walk through this in the $10 a day ad strategy.
What is a good cost per lead?
It depends entirely on what a customer is worth to you. A $50 lead is excellent if a client is worth $5,000 and terrible if they are worth $200. The number that matters is cost per lead measured against customer value, not the raw figure. We took Bee Window from over $100 a lead to $12, which you can see in our portfolio.
Do Facebook ads still work in 2026?
Yes, and the businesses saying otherwise have usually boosted a post and called it a campaign. Facebook and Instagram still reach more Canadians daily than any other paid channel, and the targeting is still the best available to a local business. What changed is that lazy ads no longer get away with it. Our no fluff guide for Halifax businesses goes deeper.
How long until Facebook ads are profitable?
Plan on four to eight weeks. The first two are the algorithm learning who responds, which makes early numbers look worse than the campaign actually is. Judging results in week one is the most common and most expensive mistake. We want at least a few thousand impressions before drawing conclusions.
Do you write the ad copy and make the creative?
We write the copy. Creative is a partnership: the best performing ads use your own footage rather than polished stock, so we will ask you for raw material from inside your business and build around it. If you have none, we work with what is available. There is more in our practical guide to Facebook ads in Atlantic Canada.
Ready to scale with paid social? Let's talk.
Whether you need brand awareness, leads or direct sales, we'll build a strategy that works. Wherever your customers are, we'll find them.