A Facebook ads agency that turns clicks into bookings
When we open someone's ad account, we almost always find something wrong. Usually it isn't the ad. It's what happens after the click.
A Facebook ads agency sets up, runs and checks your Facebook and Instagram ads so they bring in leads or bookings, not only clicks. This page is for a business that's already spending on ads and not seeing the bookings.
Bee Window, a home renovation company in Indiana working across three states, was paying over $100 a lead. We got it to $12.
"This week I opened an account with five ad sets, the same audience in every one, and one ad in each. Meta had to spend on the weak ads too."
The first question is what your Facebook ads are for
Some ads are for being seen. Some are for leads. They're built differently and cost different amounts. Which one you need depends on where you want the business to grow.
Being seen is cheap. A few cents gets someone local to watch your video. Leads cost more, depending on how many businesses are chasing the same customer.
A new ad account is harder. Meta doesn't trust you yet, so you can spend $1,000 on lead ads and get nothing. We often start with a cheap video views campaign so Meta finds your people, then run the same ads for leads.
Your Facebook ad landing page should match the ad
When ads get clicks but no bookings, the problem is usually the page people land on. If the ad talks about one thing and sends people to your home page, they see ten buttons and leave.
We send each ad to its own page. Same words as the ad, same picture, the button visible without scrolling, and one next step.
Every booking gets tracked back to Meta
Tracking is the number one thing we find wrong. Even in accounts run by people who are good with tech.
Most accounts count clicks. Clicks don't pay you. We put the Meta pixel on every page and track each lead or booking back to Meta, so it finds more people like the ones who booked.
Boosting a Facebook post isn't running a campaign
The boost button is where a lot of small business ad money goes to waste. Skip it. Run your campaigns from Ads Manager instead, where you control who sees the ad and you can see what it brought in.
Posting on Instagram yourself is still worth doing. Mostly it reaches people who already follow you. To reach new people, you need ads.
What our Facebook ads services cover
We pick who sees your ads, write the ads, and build them around your own photos and video. Phone footage of your real business usually beats polished stock.
All the versions of an ad go in one ad set, so Meta moves the money to the strongest one by itself. We build the landing page, set up the tracking, and decide where the budget goes.
Facebook ads management means checking your ads every day
Once your ads are running, we look at them every day. We change things when the results back it: a new ad tested, money moved toward the ads bringing in leads, a weak audience switched off.
Timing matters too. Ads cost the most in November, heading into Black Friday. January is cheap, which makes it a good month to test.
A monthly report doesn't tell you your agency is doing well
"The report can look fine and the account underneath can still be leaking money."
We'd rather show you the leads and what each one cost.
What clients say about the ads work
5.0 on Google, 13 reviewsWorking with Carol Roderick has been amazing! She really knows her stuff and went above and beyond to help me not only understand the process but also find the perfect audiences and fine-tune campaigns. She made everything so easy to follow, and her expertise has been a total game-changer. If you’re looking for someone who’s both awesome to work with and seriously great at Facebook Ads, she’s your person!
Carol was amazing! She spent almost two hours helping me understand how to set up ads for my new business, and she made everything so much clearer. She was patient, really knowledgeable, and honestly just so easy to talk to.
I feel way more confident about my ad campaign now. Thank you, Carol!
Carol and My Ads Team are amazing!! Carol really knows her stuff when it comes to SEO and paid ads. If you want to feel cared for and trusted and know you are getting the best for you business then work with My Ads Team. Highly recommend them!
Facebook and Instagram ads for businesses across Canada and the United States
Owned and run in Halifax, Nova Scotia. My Ads Team is Carol Roderick's agency.
Facebook and Instagram ads questions we get asked
How much do Facebook ads cost in Canada?
"text": "There are two costs: what you pay Meta and what you pay us. On ad spend we start at $1,000 CAD a month for lead generation, or $500 a month if you only want visibility. Management starts at $1,500 CAD a month for Meta on its own, or from $2,800 bundled with SEO or Google Ads, on a three month minimum. We walk through this in the $10 a day ad strategy."
What is a good cost per lead?
It depends on what a customer is worth to you. A $50 lead is great if a customer is worth $5,000 and terrible if they're worth $200. We took Bee Window from over $100 a lead to $12, which you can see in our portfolio.
Do Facebook ads still work in 2026?
Yes. The businesses saying otherwise have usually boosted a post and called it a campaign. What changed is that lazy ads don't get away with it anymore. Our no fluff guide to Facebook ads for a small business goes deeper.
How long until Facebook ads are profitable?
Plan on four to eight weeks. For the first two, Meta is still learning who responds to your ads, so the early numbers look worse than the campaign really is. Judging a campaign in week one is the most common mistake we see.
Do you write the ad copy and make the creative?
Yes, we write the copy. For the visuals, we'll ask you for phone photos and video from inside your business, like your team at work or what you sell, and build the ads around them. If you don't have any, we'll work with what's there. There is more in our practical guide to Facebook ads.
Talk to us about your Facebook and Instagram ads
On the call, we'll walk through how customers find you now and where they drop off. Then we'll show you what a month of the work would look like.
Not ready to have your ads managed every month? Ads Setup and Go sets them up properly from day one, so you can run them yourself without wasting money figuring it out.