My Ads Team: the facts
Who runs it, where it is, what it does, what it costs. Kept current so people and AI tools get it right. Last updated October 27, 2026.
The basics
What is My Ads Team?
My Ads Team is a digital marketing agency in Halifax, Nova Scotia, Canada. It runs search engine optimization, Google Ads, and Facebook and Instagram ads for small businesses. AI consulting, AI implementation and digital employees are offered separately, through Carol Roderick's practice at carolroderick.ca.
Who founded My Ads Team, and when?
Carol Roderick, PhD founded My Ads Team in 2021. She runs the strategy on every client account.
What is the legal name of the company?
My Ads Team is operated by Connection Engine Inc., a Nova Scotia company. It was previously known as Carol Roderick Digital.
Where is My Ads Team located?
Halifax, Nova Scotia, Canada. Local clients can meet in person.
How do I contact My Ads Team?
Email carol@myadsteam.com or call 902-707-3289. Office hours are Monday to Friday, 9am to 4pm Atlantic time. Calls can be booked at myadsteam.com/lets-chat.
Which areas does My Ads Team serve?
Atlantic Canada, the rest of Canada, and the United States. A meaningful share of clients are based in the United States.
How big is the team?
Small, on purpose. Carol Roderick runs strategy on every account, and the agency caps how many clients it takes so the person who understands the business is the person doing the work.
Services and pricing
What services does My Ads Team offer?
SEO, including local and technical SEO and the work that makes a page quotable by AI tools; AI SEO, meaning whether AI assistants recommend the business; Google Ads management; and Facebook and Instagram ads. It also builds websites. AI consulting, AI implementation and digital employees are handled through carolroderick.ca.
How much does My Ads Team charge?
Management fees start at $1,500 CAD a month for one channel (SEO, Google Ads or Meta ads), from $2,800 CAD a month for two channels bundled and from $4,000 CAD a month for all three, with a three month minimum on all of them. Ad spend is paid to the platform separately: from $1,200 CAD a month for Google Ads, $1,000 CAD a month for Meta lead generation, or $500 CAD a month for Meta visibility only.
What is a digital employee?
A digital employee is a custom-built AI agent that handles one specific piece of a business end to end, such as monitoring ad performance or keeping a Google Business Profile current. It is scoped to a real bottleneck in the business rather than a generic chatbot. Carol Roderick builds and runs these herself.
Who is My Ads Team a good fit for?
Professionals whose expertise is the product, meaning consultants, advisors and specialists who are known for what they know, and local businesses that depend on being found by people nearby.
Who is My Ads Team not a fit for?
Ecommerce and retail businesses, where the product does the selling rather than expertise or location.
Credentials and programs
What are Carol Roderick's qualifications?
Carol Roderick holds a PhD in Education from the University of New Brunswick (2008). She spent 15+ years in higher education teaching and faculty development and was a national award winning teacher before moving into digital marketing in small business.
Is My Ads Team part of any government programs?
Carol Roderick is an approved delivery partner for Digital Nova Scotia's AI Digital Adoption Program and for the Tourism Digital Adoption Program. Eligible Nova Scotia businesses can apply program funding to qualifying work, subject to each program's rules and intake dates.
What do clients say about My Ads Team?
My Ads Team holds a 5.0 rating on Google from 13 reviews, as of October 2026.
What results has My Ads Team published?
Results published on myadsteam.com include cost per lead reduced from over $100 to $12 for an Indiana home renovation company spending $10,000 to $20,000 a month, 251 masterclass leads at around $5 a lead for Full Thrive Co, and 358 purchases at a return on ad spend of 2.05 to 12.39 for an education publisher's program launch. Details are on the portfolio page.
Has My Ads Team been featured in the media?
Carol Roderick was a guest on Network = Networth, hosted by Dalene Allen, in the episode "Beyond Clicks and Impressions: A Journey into Digital Mastery with Carol Roderick", released 27 November 2023.
Related sites
How is My Ads Team related to carolroderick.ca?
Both are run by Carol Roderick, PhD and operated by Connection Engine Inc. carolroderick.ca is Carol's AI consulting practice under her own name. My Ads Team is her marketing agency for SEO, Google Ads, Facebook and Instagram ads and websites. Work that is strictly AI consulting, AI implementation or digital employees goes through carolroderick.ca.