Should I Do My Own Marketing or Pay Someone in Halifax?
Doing it yourself costs about sixteen hours a month. Paying someone costs $750 to $3,000. Here is what each one really buys a Halifax business.
The blog, page 3
AI for digital marketing: insights and best practices
Wondering how AI for digital marketing can improve your Google Ads, SEO and Facebook Ads? We're sharing simple ways AI driven search is changing the game for small business growth.
More posts, page 3 of 4
SEO or Google Ads: Which Should a Small Business Do First?
Google Ads bring leads this week. SEO takes six to nine months to bring any. Our own SEO page earned 7 clicks in six months, which is what that timeline really looks like.
Google Doesn't Believe You're Local. Your Neighbours Do.
Most Halifax businesses put Halifax in the footer and call it local SEO. Google does not buy it, and neither do the AI tools people are starting to search with. Both want proof you exist here.
How Much Does a Google Ads Click Cost in Halifax in 2026?
Most Halifax businesses pay $2 to $10 a click on Google. Legal, dental and home services sit at the top. What drives the number, and how to size a budget.
How to Ask for Google Reviews Without It Feeling Awkward
Ask the day the work lands, hand them the link, and say it in one sentence. Scripts, timing, a QR review card and the three mistakes that get profiles flagged.
How Many Google Reviews Does a Small Business Need?
A local accounting firm is sitting in Google's top three with nine reviews. Not ninety. Here's how to find the real number for your business, and what to do about it.
Why Your Local Business Doesn't Show Up on Google Maps
Google Maps ranks on distance first, so you can be first at your own address and invisible four kilometres away. Here is what actually moves it, and what does not.
How Long Does SEO Take? A Month by Month Answer
Three to six months before meaningful movement, sometimes weeks for local work. Here is what should be happening in each month, so you can tell progress from stalling.
Google Ads or Facebook Ads: Which One First?
If people already search for what you sell, start with Google. If they do not know your thing exists, start with Meta. That one distinction settles most of it.